Matan
UI Case Study
ITALIANO
An app that helps pet owners find trusted carers from walking to feeding whenever they are unable to take care of their pets
Timeline
4 Weeks
Screens
19
Product
B2C
Target audience
Pizza Lovers
About
Italiano is a modern pizza app crafted to bring the authentic taste of Italy straight to your doorstep.
Designed with a clean and intuitive interface, it lets you explore the menu, customize your order, and complete checkout in just a few effortless taps.
From the simplicity of a classic Margherita to the indulgence of a Quattro Formaggi, Italiano makes every step of the journey—from browsing to delivery—smooth, fast, and delightful.
With a focus on quality, speed, and simplicity, the app turns pizza night into an experience that feels as good as it tastes.
Buon appetito!
Logo & Branding
Italiano offers a seamless, authentic pizza ordering experience inspired by the rich flavors of Italy.
The brand identity combines playfulness with tradition, expressed through a clean design and a distinctive logo featuring a red chef’s hat and a green mustache, symbolizing passion, freshness, and Italian heritage.
Every element of the branding is crafted to feel approachable and appetizing, from the warm color palette to the bold typography.
Customizing your pizza becomes not only quick and easy, but also visually engaging.
From classic recipes to creative combinations, Italiano ensures that every detail, both in taste and design is made to satisfy.
The Logo
The Italiano logo was designed to capture both tradition and playfulness in a single mark. The red chef’s hat symbolizes passion, warmth, and authentic Italian cooking, while the green mustache introduces a sense of freshness and a lighthearted character. Paired with clean, modern typography, the result is a logo that feels approachable, appetizing, and instantly recognizable perfectly reflecting the spirit of the brand.
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Color Palette
The Italiano color palette combines warmth, freshness, and modern simplicity. A vibrant red was chosen to evoke passion and stimulate appetite, while a fresh green brings balance and a natural touch inspired by classic Italian ingredients like basil and oregano. The deep charcoal tone grounds the design with clarity and contrast, while white adds space and lightness, ensuring the interface feels clean and approachable. Together, these colors create a visual identity that is bold, appetizing, and unmistakably Italian.
Typography
The chosen typeface for Italiano is Stanga, a modern Hebrew font that combines clarity with personality. Its geometric lines keep the interface clean and highly readable on screen, while the unique character shapes bring a touch of warmth and playfulness that align with the brand’s approachable tone. Bold weights are used in headings to emphasize key actions and create hierarchy, while lighter styles support smooth and comfortable reading in menus and longer texts. This balance between function and expression ensures that the typography feels intuitive, modern, and inviting throughout the app.
Design System
The Italiano Design System ensures consistency and simplicity across the app.
Primary actions are highlighted in bold red, while green tones guide secondary choices like add-ons or confirmations.
Product cards combine appetizing visuals with clean typography for quick decisions.
Checkout elements balance trusted icons like Apple Pay and Google Pay with clear, simple input fields.
Together, these components create a cohesive, intuitive flow that makes ordering pizza effortless and enjoyable.
App Design
Onboarding
Home
Service
Chose Your Pizza
Addrese & Payment
Order confirmation & Tracking
Thanks For Whatching