ITALIANO
A modern pizza ordering app for easy browsing, customizing, and checking out in a few taps.
Product • B2C • Pizza Lovers • Concept
The Challenge
Navigating the crowded food delivery market with a focus on simplicity.
The Problem
Ordering apps often overwhelm users with options and friction at checkout, leading to decision fatigue and abandoned carts.
The Goal
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Reduce time-to-order significantly.
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Make customization clear without clutter.
Overeviw
Italiano is a modern pizza app that brings authentic Italian taste straight to your doorstep. With a clean, intuitive interface, users can explore the menu, customize their order, and checkout in just a few taps.
From browsing to delivery, the app focuses on quality, speed, and simplicity—turning pizza night into an experience that feels as good as it tastes.
Buon appetito!
Logo & Branding
Combining modern minimalism with classic Italian heritage.
Brand Values
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Authenticity: Honoring traditional recipes and methods.
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Simplicity: Minimalist UI that puts food first.
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Warmth: Inviting colors and friendly microcopy.
Color Palette
Inspired by fresh ingredients: tomato red, basil green, and dough white.
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Typography
Clean and legible sans-serif for UI, paired with a classic serif for display.
Design System
Atomic components ensuring consistency across the application.
App Design
Thanks For Watching
Onboarding
Home
Service
Costimaze
Addrese & Payment
