PETSITTER
A mobile app that helps pet owners find trusted carers for walks, feeding, and short stays
Product • B2C • Pet owners + Carers • Concept
Overview
Petsitter is an app that connects pet owners in need of assistance with caring for their pets and individuals looking to earn a living by providing pet care services. The system allows pet owners to find suitable matches from a large database within seconds, using an algorithm that identifies the best options for their specific needs.
The Solution
A platform that maintains a database of trusted caregivers for all types of pets, making it easy for owners to find regular or one-time help. By matching owners with carers who fit their needs, it streamlines coordination, reduces stress, and saves time.
The Problem
Many pet owners rely on family, friends, or independent caregivers when they can’t care for their pets. But this help is often occasional and inconsistent, so cancellations force owners to scramble for last-minute alternatives and disrupt their pet care routine.
Do you use help for taking care of your pet?
No
Yes, professional help
Yes, friends and family
For what activity do you use help for?
Feeding
Other
Walks
Care whan i'm not around for a few days
Would you use an app that helps Do you to find carers for your pet?
Yes
No
Survey Questions
Key Insights
Problem: Needs Mismatch
Owners struggle to find carers that match both their specific needs and their pet’s unique behaviors.
Insight: Trust Barrier
Owners default to friends and family because reliable, verified options are incredibly hard to find.
Problem: Carer Struggle
Carers struggle to find clients consistently and waste time coordinating across WhatsApp or social groups.
Research Highlights
I conducted a survey, desk research, and a competitor scan to understand the landscape
Feturse
Large amount of carers in on place
Reviews
Easy to fine the best carers for you
Dedicated App
Filters
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Competitive Analysis
Existing solutions rely on scattered Facebook groups and outdated directory sites. Communication is fragmented, and payment security is often non-existent
Gender: Male
Age: 26
Occupation: student & part-time dog walker
Family status: Single
Education: Undergraduate
Location: Ramat Gan, IL
Bio/ Background
Daniel is a 26-year-old university student who walks dogs and provides basic pet care to help fund tuition and living expenses. He loves animals, has a calm and reliable demeanor, and is building a small client base in his neighborhood. Daniel wants predictable, fairly paid work that fits around lectures and exam periods. He’s looking for a trustworthy platform to reach new clients, manage bookings, and get paid on time—without juggling WhatsApp, spreadsheets, and cash
Goals
-
Fill gaps in his schedule with walks
-
Build a reputation through reviews
-
Receive guaranteed payments on time
Frustrations
-
Last-minute cancellations without pay
-
Coordinating keys and meet-ups via scattered texts
-
No way to prove his expertise to new clients
Gender: Female
Age: 32
Occupation: Marketing Manager
Family status: Single
Education: Bachelor’s degree
Location: Tel Aviv, Israel
Bio/ Background
Sarah is a 32-year-old marketing manager with a fast-paced urban routine. She loves her dog and wants reliable, high-quality care during long office days and business trips. She’s looking for a convenient, trustworthy, and transparent service that saves time, reduces worry, and provides clear proof that her pet is well cared for.
Goals
-
Find a verified carer in < 10 mins
-
See real-time updates of her pet
-
Pay securely within the app
Frustrations
-
Carers ghosting after initial contact
-
Lack of background checks on other platforms
-
Having to withdraw cash for payments
Needs
-
Flexible work that fits his study schedule.
-
Steady flow of pet care opportunities.
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Ability to showcase experience and reviews.
-
Easy to use platform for scheduling and payments.
Pain Points
-
Difficulty reaching new clients consistently.
-
Last minute cancellations that hurt income.
-
Lack of a trusted system for secure payments.
-
Time wasted on back-and-forth coordination.
Payment should be secure
Will this work fit my schedule
I need more clients
How to grow reputation
Say
Empathy
Map
Think
Dose
Feel
Chat with clients
Post on social media
Uncertain
Wait for responses
Motivated
Frustrated
Daniel Levi
Service Provider (Dog Walker / Pet Carer)
Personas
Synthesizing research into two core archetypes—the busy owner and the reliable carer—to guide the marketplace design
Sarah Cohen
Pet Owner / Client
Decision: Reducing Friction
I prioritized "Set Needs" upfront so users only see relevant results, preventing the frustration of finding a perfect carer who isn't available.
Decision: Return to a Previous Carer
Quick access to trusted carers (recents/favorites) lets owners rebook without re-searching, saving time and keeping routines consistent.
Set Needs
Filter by pet type & dates
Browse Result
Scan cards for badges
Refine Filters
Add specific requirements
View Profile
Read reviews & bio
Start Chat
Low-friction inquiry
3
2
1
1
2
3
4
5
User Flows
Focusing on the critical path: finding the right person and establishing trust through conversation
Favorite Carer
Find past carer the you trust
View Profile
Read reviews & bio
Start Chat
Low-friction inquiry
Information Architecture
information about the user
Favorites
History
Register as a petsitter
Inbox
Chat
Start
User Selection
Onbording
Log in/Register
Search
Search results
Selected Profile user
Chat
Register as a pet owner
Profile
Information about the user and the pet
Wireframes
Design System
Colors
Components
Buttons
Typography
Final Screens
High-fidelity designs demonstrating the complete user journey
Landing Page
App Design
During the registration process, users are asked to provide key details about their pet to ensure an accurate match with the most suitable carer. The information includes the pet’s type, breed, gender, weight, age, as well as its likes and dislikes. These details help create a personalized and reliable care experience tailored to each pet’s unique needs.
Time – the user selects the preferred hour for the caregiver to arrive.
After completing the search, users are presented with a curated list of carers matched to their specific needs. To refine the results, they can simply use the filter button, allowing them to sort by price, distance, and rating for a more convenient and confident choice.
Date – based on the selected frequency, the user chooses the exact date when the pet care service is needed.
Frequency – defines how often the pet owner needs the service (one-time, daily, weekly, bi-weekly, or monthly)
Activity Type – the user selects the type of service their pet needs, such as walking, sitting, feeding, or playtime
Pet Type – the user selects which pet they need care for, such as a dog, cat, or other animals.
When a user finds a carer that interests them, they can open the carer’s profile to view reviews from other pet owners who have already used their services. This transparency helps users make informed decisions with confidence.
After selecting a carer, the pet owner can start a conversation through the in-app chat. All messages are saved in the Inbox, allowing the owner to easily return and stay updated on their pet’s well-being through text, photos, or even live video calls.
The app also includes favorites and a history of previous carers, making it easy for pet owners to reconnect with past carers or save those they particularly liked for future bookings
Brand Book
The comprehensive guide to the Petsitter identity, detailing our logo usage, color palette, typography, and tone of voice guidelines.
