Hubify
An all-in-one dashboard to manage your social presence, Built for creators and small businesses
Product • B2B • Creators + Buisness Owners • Concept
Make
Overview
Hubify is a single web dashboard that brings together what creators and small business owners typically manage across 5–8 separate tools: content planning and scheduling, an inbox for messages/comments, and analytics that connect social performance to website traffic/leads/purchases
The solution
Hubify solves this by combining a clear end-to-end workflow (Create → Schedule → Engage → Track → Learn) with action-driven UI: a dashboard that summarizes performance and highlights “what to do now” instead of more charts, a unified inbox that reduces missed messages and speeds up response time, and analytics that connect social performance to business outcomes (clicks/inquiries/sales) with transparent data sources and metric definitions—so users don’t guess, they make faster decisions in one place.
The Problem And The Challenges
The core issue Hubify addresses isn’t “we need another tool,” but working inside a fragmented setup: content, messages, and performance data live in different places, creating overload, missed interactions, and an inability to understand what actually drives results. That fragmentation leads directly to the main challenges: unifying everything without turning it into a bloated system, serving two audiences (creators vs. small businesses) without losing focus, building trust in the numbers through transparent sources/definitions, and maintaining an end-to-end workflow instead of shipping “another nice-looking dashboard.”
Main Features
-
Decision-first dashboard: performance summary and tasks/alerts (what needs action now)
-
Analytics that connect social & website: see which posts/links drive traffic/purchases
-
Engagement-focused inbox: all messages/comments in one place and simple automations
-
Create & Schedule: creation and scheduling as one workflow (not tool jumping)
Age: 24
Platforms: Twitch, YouTube, TikTok, Instagram, Facebook, X
Family status: Single
Niche: Streaming, reactions, clips
Location: Ramat Gan, IL
Bio/ Background
Omer is a top 5 Israeli solo streamer who juggles daily livestreams, highlight clips and reaction content across multiple platforms while selling his own merch. He wants less chaos between dashboards and more clarity on what really drives growth.
Goals
-
Build a loyal core fanbase that consistently follows, subscribes and shows up to streams.
-
Understand which hooks, topics and formats actually drive virality across platforms.
-
See all performance in one place instead of jumping between six different analytics tools.
-
Systematically repeat winning content patterns to turn spikes into predictable growth.
Frustrations
-
Analytics are scattered across platforms, making it hard to see what really worked this week.
-
High views don’t always translate into followers, subs or merch sales, and he doesn’t know why.
-
No clear feedback on which openers or structures actually perform best over time.
-
Wastes time manually checking each platform instead of focusing on creating better content.
Omer Levi
Streamer & content creator
Noa Ben-Ami
Social Media Manager
Age: 22
Workplace: Marketing agency or in-house marketing team
Family status: Single
Accounts managed: 5–8 brand accounts in parallel
Location: Ramat Gan, IL
Bio/ Background
Noa is a social media manager in a growing agency, running multiple brand accounts at once. She lives in dashboards, briefs creators and reports to marketing leaders, constantly trying to prove social’s value with clear, reliable performance stories.
Goals
-
Prove her impact to clients or management with simple, trustworthy performance reports.
-
Maintain a steady, predictable content pipeline so no brand goes “quiet” for a week.
-
Quickly see which formats and topics work for each brand to brief creators with confidence.
-
Centralize planning and performance to reduce chaos across platforms and campaigns.
Frustrations
-
Constant context switching between brands and platforms makes it hard to see the big picture.
-
Spends hours on manual reporting in spreadsheets and screenshots every week or month.
-
When metrics spike or drop, it’s unclear whether content, timing or algorithm changes caused it.
-
Feels pressure from clients/managers who demand “viral” results without clear, data-backed guidance.
